Dragonfly 7

Made in USA is more than a tag line, it’s a promise and commitment to developing the world’s best lacrosse equipment. By vertically integrating the manufacturing of our composite technology we can more effectively control the entire development process to insure quality and pure performance giving Epoch an unmatched advantage in the marketplace.

Produced by the Epoch Creative Team: Brian Hochman, Carrie Moeger, Will Drusch - Epoch Lacrosse LLC

Technology you can see and feel. The Dragonfly 7’s naked cosmetics provides a window straight into the heart and soul of the Dragonfly’s A.C.L. and Torque Box 2 technology where the user can clearly see the unidirectional carbon fiber and new Intelligent Weave technology.

Inspiration for Dragonfly 7 action shots came from different sports such as mountain biking and skateboarding, bringing new tight angles and more wide action shots to our photos and video. We took advantage of more industrial field locations to really dial in our Made in USA story and remain consistent with the look and feel of our new manufacturing facility.

The Dragonfly 7 brought about a new chapter for Epoch Lacrosse, bringing our designs and manufacturing back to the United States from overseas. As a result, we wanted to showcase our new facility in the same way as our Dragonfly 7 action photography; with tight shots showing fluid action and motion.

Video by Will Drusch