Dragonfly 7
Made in USA is more than a tag line, it’s a promise and commitment to developing the world’s best lacrosse equipment. By vertically integrating the manufacturing of our composite technology we can more effectively control the entire development process to insure quality and pure performance giving Epoch an unmatched advantage in the marketplace.
Technology you can see and feel. The Dragonfly 7’s naked cosmetics provides a window straight into the heart and soul of the Dragonfly’s A.C.L. and Torque Box 2 technology where the user can clearly see the unidirectional carbon fiber and new Intelligent Weave technology.

The Dragonfly 7 action photography drew inspiration from dynamic sports like mountain biking and skateboarding, incorporating tight, energetic angles alongside wider action shots to create a more immersive visual experience. We leveraged industrial field locations to reinforce the brand’s Made in USA story, while maintaining visual consistency with the aesthetics of our new manufacturing facility. This approach allowed us to highlight product performance, craftsmanship, and the bold, active lifestyle associated with Dragonfly 7.
The Dragonfly 7 marked a new chapter for Epoch Lacrosse, bringing both design and manufacturing back to the United States. To visually communicate this transition, we applied the same dynamic, action oriented approach used in Dragonfly 7 photography capturing the new facility through tight, fluid shots that emphasize motion, craftsmanship, and the energy behind the production process. This approach reinforced the brand’s commitment to quality, innovation, and American-made products.
Video by Will Drusch