Epoch Lacrosse Product Catalog
The 2022 Epoch Lacrosse product catalog showcases the launch of cutting-edge lacrosse technology for 2022, featuring the new Z3 head and Dragonfly Elite II shaft. The overall design of the catalog emphasizes bold typography, clean layouts, and high-impact product imagery to reflect the innovation behind the newest products. A clear visual hierarchy guides the viewer through key product features, while modern styling reinforces the advanced materials and engineering that set these pieces apart from any equipment on the market. The catalog balances performance-driven storytelling highlighting Epoch's Made in USA promise and refined design, creating a cohesive, contemporary presentation that mirrors the future of the game.
Leveraging Epoch’s newest sponsored pro-athlete, Tom Schreiber, we built momentum for the Z3 and Dragonfly Elite II launch by positioning the products as the exact setup used by the elite mid-fielder. High-contrast product imagery from the product catalog translated seamlessly into Z3 teaser content and the full product release across social media and email marketing channels.
