Mountain Cups

A mountaintop for your countertop! Stay organized and take in the beautiful scenery, with Mountain Cups. This mug set is designed in the shape of a mountain peak with handles shaped like clouds. Original product design by Yaokun Wu, designed for 30 Watt LLC

I led the packaging and digital design for Mountain Cups, developing a cohesive visual identity that connected retail and online experiences. The packaging design emphasized modern, "clean" inspired aesthetics through careful use of texture, typography, and color. To extend the brand digitally, I created web and social media assets, including TikTok video content, that reinforced the product’s adventurous tone and visual consistency. This integrated approach helped position Mountain Cup as a distinctive and engaging gift across both ecommerce and retail settings.