Z-One
Product photography drew inspiration from the bold, lifestyle-driven aesthetics of brands like Nike, Champion, and Vans.
To elevate the Z-One brand imagery, our goal was to capture a more intimate and design focused perspective through photography. We developed a visual approach centered on overhead and process driven shots of our Industrial Designer Evan McDonell as he crafted the head, highlighting the precision, tools, and tactile details behind the design. This behind-the-scenes direction provided audiences with a rare, authentic glimpse “inside the mind of a designer,” positioning the Z-One not just as a product, but as the result of thoughtful craftsmanship and innovation.
To further enrich the visual narrative, we introduced a projected lighting concept that displayed sketches and key design terms onto a blank wall behind the subject. This creative element added depth and visual interest while illustrating the brainstorming and conceptual process that informed the Z-One’s head design, creating a cohesive and engaging story that celebrates both artistry and innovation.
We selected a new, thoughtfully curated space to showcase the Z-One head, balancing industrial character with minimalism. The environment reinforced the engineering and craftsmanship of McDonell’s design while keeping the focus squarely on the form, details, and visual impact of the head itself.
The campaign emphasized collaboration across disciplines, showcasing the work of Epoch athletes, designers, and engineers involved in bringing the Z-One head to market. Key launch content, including videos and imagery, was shared on @epochlax, giving audiences an inside look at the product and its development while building anticipation for the official release.