Z-One
The newest head from Epoch Lacrosse: The Integra Z-One, part of the Z-Series of heads. The Z-One showcases speed and control, attributes that exist in the most prolific goal scorers. Engineered for the elite offensive minded player with a narrow face shape and high flair for maximum control. Proudly designed and manufactured in the USA.

Produced by the Epoch Creative Team: Brian Hochman, Carrie Moeger, Will Drusch - Epoch Lacrosse LLC
Z-One Head Sketch by Epoch Lacrosse Industrial Designer, Evan McDonell

Inspiration for product shots were drawn from various sporting good brands such as Nike, Champion, Vans and more.

We wanted to provide a more intimate and professional look with Z-One photography by getting overhead shots of our Industrial Designer, Evan McDonell, crafting the head and showcasing his overall design process.This would give our audience a unique "in the mind of a designer" look at the Z-One

In order to bring a creative lighting element into the overall look and feel of the Z-One, we wanted to utilize a projector screen on a blank wall to display various sketches and words pertaining to the design of the Z-One. This conveys both brainstorming and the thought process working through the Z-One Head Design.

We used a new and exciting space to showcase the Z-One head. A space that not only evoked the industrial aspect of McDonell's design, but was minimalistic enough to focus on the design of the head itself.
Our Z-One launch campaign was focused around the early release of the Z-One at the 2018 NXT Boys Philly Showcase Event, where players received the Z-One head one week before launching world wide. This gave us an opportunity to generate organic buzz around the Z-One head launch and the new technology it showcases.

We jumped right into the initial launch of the Z-One Head, highlighting our work with Epoch Athletes, designers, engineers and more. Find the Z-One Pre Launch on the @epochlax instagram.
Along with Instagram profile posts, we utilized our story to help push the new technology of the Z-One head as well as "call to actions" to help drive sales to top retailers.
Video by Will Drusch